Friday, December 30, 2011

Hensōjutsu in Advertising

Hensōjutsu as a Business Model?

My first thought was.. "You have got to be crazy.."

Though as I thought about the possibilities of where it could take me I started to realize that the art of disguise isn't a practice that is left out in Advertising or any Marketing scheme. In fact it is usually the art of disguise and illusion that allows the allegorical construction within a consumers mind that develops this strong desire to need the product. Though the imagination is the culprit of any deception, it is the art of making things pretty and magnifying any glory brought by the product that makes the consumer imagine themselves unrealistically in the same position of... Well, whatever it is they imagine. 

So I started to think deeper into this concept and what it means to me.. Beyond acting a role that isn't truly your character trait or for that matter a social status that is implied but never was really obtained. Such as looking rich by wearing things that shine like there's expensive gems present or for that matter the ultra-deceptive but practically working 'wonder bra'. Granted, many women benefit beyond what magic it performs on their more valuable assets.. But it is simply amazing how many continuously need and convince others that the desire to want is practical let alone realistic (without truly caring about the disappointment it brings to the guys who seemingly rely on this kind of thing).
But how would I take this concept to the next level so that my practice of Hensōjutsu isn't one that is centered around leaving the consumer at a loss of realizing they were duped into a sale? In fact... How could I make it so that the glamour of the product simply can't be replicated because of my practical application of certain features that otherwise trick even the most savvy of advertisers?
The answer seems so simple: Get into the heads of your consumer and appeal to none of them by appealing to their need to fit in. Cigarettes still do it.. In fact millions of dollars are spent in the fight against the image which has been portrayed that is prevalent even without advertising present. Is this just because of people who were once subjected to the advertising campaigns that once ran rampant across magazines and billboards?
Perhaps... Though maybe that image wasn't something hard to portray considering the novelty of age restrictions as well as the 'cool' factor brought on by the rebellious nature of using a product.
The same can be seen with many other products, especially alcohol. 

Even still I know there's more to this thought than what meets the eyes, but to expound on it openly would be the same as letting anyone see that there is a difference between tricking the consumers legitimately versus using a totally bogus campaign that is sure to leave the advertiser running to the next idea.
Or in other words... Try to come up with something that can be recycled over and over and over again.